ECKŌ UNLTD.
Vice President, Licensing
2011-2013Ecko Unltd. is an American urban fashion company founded by Marc Ecko in 1993. The company's products have been popular since the late 1990s; they were originally associated with hip hop and skating culture and moved into the mainstream urban culture in the early 2000s.
The brand is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.
While at Ecko Unltd, I oversaw the eCommerce and domestic wholesale operations (12 license partners inclusive of women’s, footwear, jewelry & watches, handbags, eyewear, luggage, and outerwear).
BRAND LICENSING
Partner Negotiation
Partner Management
Design Direction
Market Execution
Operational Oversight
Organizational Alignment
eCommerce Integration