PAM & GELA
General Management Consultant
2021-2022Pam & Gela is a California-inspired advanced contemporary sportswear label created in 2014 by Pam Skaist-Levy and Gela Nash-Taylor, who also founded Juicy Couture. The brand is know for its laid-back, feminine with an edge “LA Luxe” vibe. A tracksuit with gold jewelry and a designer bag for running around town. It’s confident, and not afraid to be noticed.
In January 2022, iBrandsGlobal acquired a majority stake in Pam & Gela and hired me to organize and direct the post-acquisition relaunch of the brand.
While at Pam & Gela I did most of the general organization body-building that CEOs of omnichannel start-ups must do to get the business up & running including crafting the strategic vision for the brand, re-shaping the work environment, realigning external manufacturing resources, developing operational processes, onboarding 3rd party providers, planning for short term and long term growth and rebuilding sales (both DTC and 3rd party).
NOUVEAU LOGO CAMPAIGN
Designed as an homage to the brand’s heritage and modernized to reflect today’s fashion trends.
POSTCARD CAMPAIGN
Designed to evoke the feeling of endless summer.
-
Hand Tossed Custom Postcard Print
-
Micro Terry
- Fresh take on track
